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TargetSpot, the streaming media advertising company, has called on Arbitron to provide its network of over 600 stations with a comScore Arbitron Online Radio Rating. The ratings data will consist of Average Quarter-Hour and Cumulative audience estimates for standard dayparts and demographics.
“We have seen that in order to make informed purchasing choices, large advertisers and agencies need detailed information that will allow them to size the opportunity for Internet radio,” said TargetSpot CEO Doug Perlson.
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