Data & Insights

Targeted TV Ad Spend Continues to Grow, Reaching $1.26 Billion This Year

Programmatic is also on the rise, according to new eMarketer data

Targeted TV ads are becoming more and more popular, reaching over $1 billion in spending this year.Getty Images
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By Sami Main

July 12, 2017

While still a small portion of overall TV ad spending, addressable (or targeted) ads are growing at a fast rate.

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Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

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