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Another retail giant has joined the NewFronts lineup.
Target was quietly added to the IAB-organized event for a presentation that will take place May 2, from 11:30 a.m. to 1:30 p.m. It’s unclear what the retailer has planned for its first NewFronts appearance.
“The IAB NewFronts are known as a premier industry event, and Target is excited to participate for the first time this year alongside a number of other marquee brands,” a Target spokesperson said in a statement.
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