Target, GroupM Among Brand, Agency Partners Testing NBCU’s New Measurement Tools

30+ forum members will evaluate 'new measurement yardsticks' being developed by media company

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NBCUniversal has assembled a stacked cast for its new forum dedicated to developing and testing new advertising industry measurement products.

Called the Measurement Innovation Forum, it comprises nearly three dozen brands, agencies and trade bodies, whose involvement NBCUniversal announced today. The members include trade bodies and industry associations like the 4A’s, the Association of National Advertisers, the Ad Council, the Video Advertising Bureau and the Hispanic Marketing Council, as well as major agencies and holding companies including Wieden+Kennedy, Dentsu, Giant Spoon, GroupM, Havas Media, Magna and Publicis Groupe.



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