TAMi: NBC Gets Multiplatform Boost

NBC, the most ratings-challenged among broadcast networks of a live, prime-time viewing audience so far this season, is getting a boost in viewership for several of its programs. This is coming from Internet streaming videos, and to a lesser extent, VOD and mobile viewing, according to Total Audience Measure Index (TAMi) data released by the network.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in