T-Mobile Offers Free Subscription to New Streamer Quibi

Deal could help the short-form video service scale up quickly

Some T-Mobile customers will receive a free subscription to Quibi's ad-supported tier, which costs $4.99 per month. Getty Images

Certain T-Mobile customers will get a free yearlong subscription to Quibi, the companies said Thursday, in a move that should boost early users of the ambitious streaming service debuting April 6 in a crowded streaming market.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.