Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
If Netflix was hoping to intimidate Symphony Advanced Media into submission by criticizing the company's data—which, for the first time, revealed how many viewers are watching Netflix's original series—it is going to have to switch to Plan B.
Symphony Advanced Media told Adweek today it is standing by its metrics, which Netflix's chief content officer Ted Sarandos derided as "remarkably inaccurate data" that "doesn't reflect any sense of reality of anything that we keep track of."
Despite Sarandos' scoffing, "we have confidence in our data," said Laura Bernstein, Symphony's svp of client solutions.