Survey: Ad Execs Target Discovery, ESPN

NEW YORK A new Beta Research survey of advertising executives suggests that clients may be spending more of their 2009 marketing dollars on cable networks like Discovery Channel and ESPN.
 
After polling 225 ad professionals — of which 150 were identified as agency players while the remaining 75 were culled from the client ranks — Beta found that 45 percent of respondents said they would increase their ad spending on Discovery this year, while 44 percent predicted they’d invest in more ESPN.
 
TBS was the third most-cited cable network in the Beta study, as 40 percent of those quizzed...

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