The Surprising Rise of ‘Annoying Orange’

How The Collective brings Internet stars to TV

If you’re over the age of, say, 16, you may never have heard of an Internet series called Annoying Orange. To be fair, you’re not likely to be the target audience of the show’s brand of unyieldingly irritating comedy (officially, the key demo is viewers 13-34). Yet, Annoying Orange has amassed an incredible following in the three years it’s been in existence. Last week, the show surpassed 1 billion views on its YouTube channel.