Super Bowl Will Air in Boston

Sunbeam and DirecTV reach retrans deal

Patriots fans can relax. There will be no blackout in Boston of the Super Bowl on DirecTV.

The satellite TV company said Thursday it reached a retransmission deal with Sunbeam Television, allowing it to carry WHDH, the NBC affiliate broadcasting the big game; WLVI, The CW affiliate in Boston; and WSVN, the Fox affiliate in Miami.

The Sunbeam stations have been dark on DirecTV since Jan. 14.

If the two were unable to reach a deal, more than 200,000 DirecTV subscribers in Boston would have had to resort to other means to watch the game, either over the air or subscribe to a competing cable system. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in