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Super Bowl LIV, airing Feb. 2 on Fox, will have four fewer ad breaks than viewers are used to seeing in the Big Game. But they won’t be seeing fewer ads.
The NFL and Fox have agreed to reduce the number of ad pods in each quarter from five to four in an effort to speed up the pace of the game and improve the viewing experience, both at home and in the stadium. However, that will not reduce the number of in-game Super Bowl ads.