Super Bowl LIII’s Linear Audience Falls Below 100 Million for First Time Since 2009

CBS says the game averaged 100.7 million across all platforms

This season’s NFL ratings rebound had seemed to indicate that the Super Bowl audience would also bounceback this year. But Super Bowl LIII’s subdued defensive battle, in which the New England Patriots beat the Los Angeles Rams 13–3, wasn’t enough to keep audiences engaged.