Super Bowl LIII Is ‘Over 90% Sold’ With 3 Weeks to Go, CBS Says

Title sponsors secured for each pre- and postgame hour

'There’s nothing that brings the whole company together like the Super Bowl,' said acting CBS CEO Joe Ianniello. Jason Lynch/Adweek

CBS ad sales chief Jo Ann Ross and her team began selling ads for Super Bowl LIII as soon as Super Bowl LII ended last year. Now, with just over three weeks left before the Big Game, Super Bowl inventory is “over 90 percent sold,” she said today.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.