Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.
It’s just about time for the Super Bowl, the annual apex of sports entertainment that has long been a marketing bonanza. While the biggest drivers of the game’s record ad prices have been in sectors like automotive, technology, beverages, CPG, retail and telco, there’s another small but increasingly reliable category of Super Bowl advertisers: streaming services.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in