Super Bowl Ad Talks Heat Up, With Big Decisions Looming for Marketers

Setting creative, potential Covid delays are impacting this year’s sales

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As the NFL regular season nears its halfway point, the clock is ticking for marketers to decide whether they want to be a part of Super Bowl LV, which is scheduled to air Feb. 7 on CBS.

While talks are heating up, and marketers have more clarity about the game—which will be held at Raymond James Stadium in Tampa, Fla.—than they did prior to the NFL season, many are grappling with a variety of factors before they commit to an ad buy, including nailing down the right creative and weighing how a potential Covid-related postponement could affect their marketing plans.




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