Super Bowl Ad Talks Heat Up, With Big Decisions Looming for Marketers

Setting creative, potential Covid delays are impacting this year’s sales

Raymond James Stadium
The NFL told Adweek it is 'exploring' having a Super Bowl with around 20% capacity at Raymond James Stadium in Tampa, Fla. Getty Images

As the NFL regular season nears its halfway point, the clock is ticking for marketers to decide whether they want to be a part of Super Bowl LV, which is scheduled to air Feb. 7 on CBS.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.