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A Touch More will create scripted and unscripted content that aims to tell the stories of revolutionaries and game-changers, with a particular focus on narratives around identity, activism and underrepresented communities, including LGBTQ+, BIPOC and women.
Bird and Rapinoe, both 2022 Adweek Most Powerful Women in Sports honorees, created A Touch More in partnership with media and commerce company Togethxr, co-founded by Bird alongside top athletes Alex Morgan, Chloe Kim and Simone Manuel.