Study Projects Addressable TV Advertising Will Double by 2018

Marketers can reach specific demographics

All of that data talk around this year's upfronts is paying off, to the tune of nearly $1 billion in addressable advertising spend this year—and that number is likely to more than double by 2018, according to a new Video Advertising Bureau report.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.