Convergent TV

Study: Obama Bounce Tied to Ad Strategy

Overall convention spending was light

Headshot of Katy Bachman
By Katy Bachman

September 12, 2012

President Obama may have his ad strategy to thank for his post-Democratic National Convention 6 percentage point bounce.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Katy Bachman

Katy Bachman

Recommended articles
Related Articles
Convergent TV

Nielsen Names David Kenny as New CEO Following Mitch Barns’ Retirementicon-image

By Sara Jerde

Convergent TV

Hulu Celebrates ‘Huluween’ With a Spooky New Activation and Short-Form Horror Seriesicon-image

By Jason Lynch

Convergent TV

Viewers No Longer Need a Cable Subscription to Stream Epixicon-image

By Jason Lynch

Convergent TV

You Still Can’t Stream These 12 Classic TV Showsicon-image

By Brittany King

Microlearning
View All

Do You Know How to Reach, Engage and Delight Connected Consumers?

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Targeting People, Not Profiles

You Might Like

Affiliate Marketing Reimagined

By Awin

For Travel Brands, Customer Loyalty Is Up for Grabs

By Colleen Coulter

TikTok Strategies Your Brand Needs to Master

By Kate Kenner Archibald, CMO, Dash Hudson

The Evolving Conversation on Health and Wellness

By Twitter