Stronger-Than-Expected Economic Boom to Boost 2021 US Ad Revenue

Magna increases full-year forecast to $240 billion, a $10 billion lift from an earlier projection

Magna forecasts that most categories will increase advertising spend after heavy ad budget cuts last year.
Magna forecasts that most categories will increase advertising spend after heavy ad budget cuts last year. PM Images/Getty Images

A stronger-than-expected economic resurgence will help give the U.S. advertising industry a much-needed jolt this year following the pandemic.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.