Streaming TV Viewers Complete 98% of All Video Ads, According to New Study

The OTT audience also tends to be younger and more affluent

OTT viewers are one of the most desirable and engaged audiences for marketers. Getty Images

The OTT television landscape is now a full-blown dominant force in the video viewing environment according to a new report from FreeWheel, part of Comcast’s advertising solutions teams.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.