Streaming & OTT

Streaming TV Viewers Complete 98% of All Video Ads, According to New Study

The OTT audience also tends to be younger and more affluent

OTT viewers are one of the most desirable and engaged audiences for marketers.Getty Images
Headshot of Sami Main
By Sami Main

August 2, 2017

The OTT television landscape is now a full-blown dominant force in the video viewing environment according to a new report from FreeWheel, part of Comcast’s advertising solutions teams.

Headshot of Sami Main

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

Recommended articles
Related Articles

Convergent TV

Netflix’s Latest Hit Series Is a Boring, Soothing Japanese Reality Show

By Sami Main

Convergent TV

This New Streaming Service Provides High-Quality Foreign TV Dramas You Probably Haven’t Seen Before

By Sami Main

Convergent TV

LittleThings Announces Its Content Will Now Live on a Variety of Distribution Platforms

By Sami Main

Convergent TV

60% of Hulu Viewers Binge Watch. Here’s Why That Matters for Marketers

By Sami Main

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform


Here’s Why the Media Industry Needs to Embrace a Multi-Currency Strategy

By Jay Prasad