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The OTT television landscape is now a full-blown dominant force in the video viewing environment according to a new report from FreeWheel, part of Comcast’s advertising solutions teams.
The OTT viewer is young and affluent: according to FreeWheel’s findings, the median OTT viewer is 23 years younger than linear TV viewers, and OTT streaming households tend to make $10,000 more per year than traditional TV households.
OTT services provide benefits for consumers (a customizable viewing experience when they choose to stream), publishers (a premium platform that reaches non-traditional TV viewers) and marketers (a targetable audience of highly engaged viewers).
“New sources of premium inventory coupled with the ability to align delivery with changing consumption habits allows us to better connect with the consumer and ultimately drive more brand value for our client,” said Jon Anselmo, president at Omnicom Media Group.
“A focus on this area now ensures our clients are ready for a future that...
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