Streaming Surges Past Studios in Ad Spend Role Reversal
Theatrical advertising plummeted 66% from 2019 due to pandemic
As traditional movie studio advertising dries up on TV, streaming services are increasingly filling the void.
iStock, Amazon, Hulu, Apple, Disney
The ongoing closures of most movie theaters around the country aren’t just having an effect on theatrical release calendars. The lack of theaters is also upending television advertising, which saw movie studio ad spend—one of its most reliable categories—dry up.
