Streaming Services Stole Their Viewers. Now Networks Are Fighting Back

From more events to ‘urgent’ shows, how broadcast and cable channels have shifted linear strategies

Stills from Jeopardy, New Amsterdam and WWE Friday Night SmackDown
Adweek spoke to several network execs about their plans to hold on to viewers. Getty Images, NBCUniversal, FOX

Key insights:

It’s been a brutal few years for broadcast and cable networks. Many are seeing annual double-digit ratings declines as audiences increasingly turn their back on live linear viewing and flock to streaming services.

This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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