Key insights:
- Broadcast networks are loading up on event programming that viewers will likely watch live.
- Cable networks' moves include event series and simulcasting.
It’s been a brutal few years for broadcast and cable networks. Many are seeing annual double-digit ratings declines as audiences increasingly turn their back on live linear viewing and flock to streaming services.
This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.
