Streaming Services’ Secret Weapon for Keeping Subscribers: Kids Programs

Why platforms are wooing the youngest viewers

daniel tiger's neighborhood, sesame street, big bird, elmo, thomas the train
Children's shows are key to building robust services that have a chance of making it in the streaming wars. Photo Illustration: Dianna McDougall; Sources: PBS, Amazon, HBO, Netflix

When HBO partnered with the studio behind Sesame Street in 2015 to relocate Bert and Ernie to the premium cable network, the plan raised some eyebrows. Why was HBO, famous for its decidedly kid-unfriendly programming like Game of Thrones, interested in a cast of colorful Muppets?

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@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.