Streamers See Civic Engagement as a Way to Stand Out During Election Season

Political programming, news and voter registration drives offer relevance and brand-building

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Last Thursday night, a huge political face-off went down on broadcast television: dueling presidential candidate town halls, with former Vice President Joe Biden appearing on ABC at the same time that President Donald Trump was featured on NBC. But even as those programs aired, new streamer HBO Max was debuting its own politically adjacent program for subscribers.

The show, a West Wing reunion special filmed this fall with members of the original cast, arrived on the streamer not just to satiate fans of the beloved series but to financially benefit the voter registration and engagement nonprofit When We All Vote with a donation from WarnerMedia.



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