Streaming Services Dominated the Emmys—in Both Awards and Ads

Amazon's Fleabag won four trophies, including outstanding comedy series

Breaking Bad star Bryan Cranston kicked off the hostless 71st Primetime Emmy Awards on Sunday night by singing the praises of television’s long history and bright future. “Television has never been bigger,” Cranston said. “Television has never mattered more. And television has never been this damn good.”

According to Emmy voters, that “damn good” television is primarily to be found on streaming services and premium cable, not broadcast. The big winners were once again HBO and Netflix, who both came into the ceremony having already banked dozens of wins during the Creative Arts ceremonies the previous weekend, and Amazon Prime Video, which won seven awards during Sunday night’s telecast—more than any other streamer, and second only to HBO.

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