Streaming Services Capitalize on the Most Wonderful Time of the Year to Binge-Watch

Netflix and Hulu are promoting originals to coincide with holiday downtime

Netflix's You with Christmas ornaments
The second season of You debuts on Netflix Dec. 26, when many Americans have extended time off work. Illustration: Trent Joaquin; Getty Images, Netflix

Hulu is banking its customers will spend at least part of their holiday breaks catching up on shows and movies. That’s why over next couple weeks, Hulu’s homepage won’t just highlight its holiday programming, but also prominently feature its growing slate of original series, including The Handmaid’s Tale.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.