Streaming & OTT

Streaming Services Are Here to Grow—More People Would Keep Watching or Add on Another

Nielsen emphasizes content is king, but so are other factors

Nearly half of U.S. consumers between 18 and 34 were subscribed to three or more streaming services.
Nearly half of U.S. consumers between 18 and 34 were subscribed to three or more streaming services.Getty Images
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By Kelsey Sutton

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Here’s some good news for the increasingly competitive streaming video space: Consumers’ appetites for streaming services is getting bigger. According to a new survey into U.S. consumer sentiment, 93% say they plan on signing up for additional services or at least keeping the number of streaming services they already have.

Nielsen released the survey results Tuesday as part of its February Total Audience Report dedicated to streaming, highlighting the continued room to grow for the streaming industry as well as the risks for services who are unable to keep customers satisfied.

While

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Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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