Streaming Service Crackle Will Rebrand As Sony Crackle This Spring

Name change comes as company sells advertising across multiple platforms

Crackle GM Eric Berger said the outlet's transition to Sony Crackle will occur ahead of this year's upfront. Getty Images

Sony’s free, ad-supported streaming service Crackle will rebrand as Sony Crackle this spring, the outlet announced at the Television Critics Association’s winter press tour.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.