There Are Too Many Choices in Streaming and Not Enough Time

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Apple, Disney, WarnerMedia and just about everyone who can configure a streaming server is getting into the direct-to-consumer (DTC) content business. There are many valid reasons for this, not the least of which is consumer demand.

Everyone says they want a la carte

For years, people have been waxing poetic about the desire for a la carte video content.

Shelly Palmer

Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.

Think About This

Welcome to Streaming Video Hell Where There Are Too Many Choices and Not Enough Time

And don't even get me started on the costs of everything

Everyone says they want a la carte

Shelly Palmer

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Everyone says they want a la carte

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Shelly Palmer