Streaming Services' Churn Rates Rise During Pandemic

40% of households that canceled an OTT service did so to cut expenses

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If it wasn’t hard enough getting consumers to subscribe to streaming services, it’s becoming even more difficult to keep them around. Churn rates in the streaming television world are going up, even as overall video consumption has increased, according to research firm Parks Associates.

Churn rates for OTT services were at a high of about 35% in the first quarter of 2019, an increase of 7 percentage points from the same time a year prior (28%), according to a new study published today.



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