Streaming & OTT

Streamers Won Over Viewers During the Pandemic. Now They’ve Got to Keep Them

Flush with new growth, services are looking to fight churn and battle competitors

feature streaming tv billington — As of early 2021, nearly half of U.S. broadband households subscribe to at least four streaming services, according to research firm Parks Associates.Matthew Billington for Adweek

By Kelsey Sutton

September 26, 2021

Binge-watching took on a whole new meaning during the first year of the Covid-19 pandemic.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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