Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The year is 2020, and it seems like every other advertisement during the Super Bowl highlighted an upcoming blockbuster, sure to be a smash hit.
Whether it was F9, Black Widow, No Time to Die or A Quiet Place Part II, the Big Game was ripe with spots from major studios.
Flash forward to 2022, nearly three years into a global pandemic. This year’s Super Bowl featured only one ad for an upcoming theatrical release: for Jordan Peele’s Nope from Universal Pictures.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in