NewFronts

Streamers Strut Into NewFronts Buoyed by Pandemic Audience Gains

OTT platforms and services are focusing on flexibility and big growth

TV with labels coming off — Brands and agencies are newly flush with big marketing budgets as the economy improves.Illustration: Trent Joaquin; Getty Images

By Kelsey Sutton

May 2, 2021

During NewFronts this year, everything’s coming up streaming.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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