Streamers Set Eyes on Next Big Task: Winning Over the Fast-Growing Hispanic Market

Growth in the Spanish-language ad-supported space is only poised to intensify in 2021

a girl with curly hair, glasses and headphones on in front of a poster
Telemundo’s Betty en NY is one of many Spanish-language shows available to stream on Peacock. Telemundo

In 2020, major media companies including Fox Corp. and Comcast rushed to acquire ad-supported streaming services so they could build out their over-the-top footprints and win over consumers. A year later, Spanish-language broadcaster Univision is following suit.

This story first appeared in the Feb. 15, 2021, issue of Adweek magazine. Click here to subscribe.
@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.