Streamers Set Eyes on Next Big Task: Winning Over the Fast-Growing Hispanic Market

Growth in the Spanish-language ad-supported space is only poised to intensify in 2021


In 2020, major media companies including Fox Corp. and Comcast rushed to acquire ad-supported streaming services so they could build out their over-the-top footprints and win over consumers. A year later, Spanish-language broadcaster Univision is following suit.

The broadcaster said this month that it would acquire the Spanish-language ad-supported streaming service Vix to build out its streaming assets, which include a soon-to-be-launched free ad-supported service called PrendeTV.

The acquisition is, according to Univision CEO Wade Davis, aimed at “building the most comprehensive, ad-supported streaming offering ever amassed for Latino audiences.”

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This story first appeared in the Feb. 15, 2021, issue of Adweek magazine. Click here to subscribe.