Streaming & OTT

Streamers Set Eyes on Next Big Task: Winning Over the Fast-Growing Hispanic Market

Growth in the Spanish-language ad-supported space is only poised to intensify in 2021

a girl with curly hair, glasses and headphones on in front of a poster
Telemundo’s Betty en NY is one of many Spanish-language shows available to stream on Peacock.Telemundo
By Kelsey Sutton

February 15, 2021

In 2020, major media companies including Fox Corp. and Comcast rushed to acquire ad-supported streaming services so they could build out their over-the-top footprints and win over consumers. A year later, Spanish-language broadcaster Univision is following suit.

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This story first appeared in the Feb. 15, 2021, issue of Adweek magazine. Click here to subscribe.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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