Streamers Ramp Up Free Trials and Other Giveaways for Housebound Americans

OTT offerings look to boost goodwill, and find new subscribers, amid COVID-19 crisis

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Star Trek fans got a gift from actor Patrick Stewart this week: a free month of CBS All Access, the streaming service that is home to his new series, Star Trek: Picard, which just aired its Season 1 finale. In an Instagram post, Stewart, whose character Jean Luc-Picard first appeared in the series Star Trek: The Next Generation, offered up a free 30-day trial to the streaming service with a promotion that will last until late April.

The move is just one of many giveaways streamers have created to lure new audiences as more and more Americans are self-isolating due to the ongoing coronavirus crisis, and housebound families look to television to pass the time.



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