Streamers Have Fallen for Digital Product Placement, but Buyers Aren’t Yet Sold

Amazon and Peacock can now insert brands in postproduction and swap new ones in later

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Traditional TV product placement takes months or even years to plan and execute. But with advancements in digital effects, almost anything is on the table—and Amazon is taking that sentiment literally.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Aug. 1, 2022, issue of Adweek magazine. Click here to subscribe.