Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Coca-Cola received the highest placement value of any brand during the run of Netflix’s fourth season of Stranger Things, with the series generating a combined $27.4 million, claims new research.
The latest installments of the ’80s-based sci-fi horror show was released at the end of May and beginning of July across nine episodes with an audience size of around 0.6 billion (or 600 million) people across the U.K. and U.S. within the first few months, claims YouGov.
Through
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in