Starz’s New Mandate: Only Make Shows That Appeal to a ‘Premium Female Audience’ Worldwide

‘We are a global platform now,’ says COO

Starz COO Jeffrey Hirsch said the network is canceling shows like Counterpart that skew "very male." Getty Images

For much of its 25-year existence, Starz has been focused solely on its premium-cable rivals like HBO and Showtime. But as it looks to hold its own in a rapidly changing TV landscape—amid competition from both linear and streaming rivals—the company is no longer thinking domestically but globally.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.