Starz's New Mandate: Only Make Shows That Appeal to a ‘Premium Female Audience’ Worldwide

‘We are a global platform now,’ says COO

For much of its 25-year existence, Starz has been focused solely on its premium-cable rivals like HBO and Showtime. But as it looks to hold its own in a rapidly changing TV landscape—amid competition from both linear and streaming rivals—the company is no longer thinking domestically but globally.

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