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Outlander fans are eagerly awaiting Sunday’s Season 3 premiere, but Starz executives are even more excited about the return of the drama, based on Diana Gabaldon’s eight-book series.
That’s because the network, and its new owner Lionsgate, are anticipating a surge in subscribers for its direct-to-consumer offering around Outlander’s return. Starz CEO Chris Albrecht said the company saw an influx of sign-ups around the premieres of American Gods and Power and expects the same to occur with Outlander.
Currently,
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