Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
CMT packed its 2015 upfront with stars: singer Darius Rucker performing at the upfront presentation at New York's TimesCenter, and the stars of the network's slate of new shows, including Billy Ray Cyrus and Kellie Pickler, introducing clips of their shows.
"This year, we're enlisting some of the biggest names in the industry to unleash a groundbreaking new programming slate including epic events and music specials, a bold scripted comedy and brilliant documentaries," said CMT evp of development Jayson Dinsmore.