AdFreak

Squid Game Inspired an App to Drop 10,000 of These Cards in New York and Miami

Using the hit show's imagery, Relief and agency Wunder aim to reach Americans in debt

A small card on the ground has a circle, triangle and square on one side, with a message about getting out of debt on the reverse — The business card-sized ads reference the enigmatic cards used to invite participants in Netflix's Squid Game.Relief

October 13, 2021

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

A series of three simple geometric shapes—a circle, triangle and square—printed on a nondescript business card is an invitation, as fans of Netflix’s ultra-violent mega-hit Squid Game now know. And the results of RSVP-ing to this cryptic offer vary wildly.

T.L. Stanley

@TLStanleyLA
terry.stanley@adweek.com

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

AdFreak

Squid Game Inspired an App to Drop 10,000 of These Cards in New York and Miami

Using the hit show's imagery, Relief and agency Wunder aim to reach Americans in debt

T.L. Stanley

About

Subscriptions

Events

Publications

INDEPENDENCE DAY SALE

Subscribe today!

T.L. Stanley