Spotify Launches Its First Branded Podcast in Partnership With New Amsterdam Vodka

'Ebb & Flow' features conversations between DJ Jasmine Solano and hip-hop and R&B artists

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Spotify is launching its first branded original podcast series today in partnership with New Amsterdam Vodka.

“Just as we do with music, we see podcast as another avenue to connect our advertising partners with audiences and, through our deep understanding of our users, help brands show up in the right way,” said Rob Walker, global director, creative solutions at Spotify, in a statement.

The podcast, called “Ebb & Flow,” features conversations between music influencer, DJ and New Amsterdam Vodka ambassador Jasmine Solano, and popular hip-hop and R&B artists.

Guests will include GASHI, Bryce Vine, Saweetie, J.I.D.



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