DAZN Hires BT Exec Pete Oliver as CMO

Sports streaming service DAZN has named Pete Oliver as its global chief marketing officer, joining from British communications giant BT as the business aims to build momentum and deepen its customer relationships. With its headquarters in London, DAZN claims to stream around 1 billion hours of sports each year across more than 200 countries and territories with the rights to more than 700 sports brands. Those include soccer competitions such as the Champions League, the English Premier League, Bundesliga, Serie A and La Liga. It also has access to the NBA, NFL and MotoGP, among its other partnerships. Oliver, who spent 20 years at BT including running its sports marketing team for seven years and prior to that as its managing director of small and medium enterprise, will join the global leadership team of the group. While in charge of the sports marketing team, he led multidiscipline teams across marketing, product, commercial, partnerships and digital for BT Sport, BT Fibre and EE. In a statement, Shay Segev, CEO of DAZN Group, described Oliver as having “a great track record launching and growing transformative consumer brands. His expertise in marketing, CRM and distribution will be invaluable as we continue delivering on DAZN’s vision to expand into new content and become the leading and most loved sport entertainment destination.” Oliver added: “As an avid sports fan and a long-term DAZN subscriber, I’ve been watching from afar as DAZN continues to raise the bar for fans to watch the sport they love. I’m going to relish being part of that journey and working with DAZN’s talented teams to tell that story to fans on a global scale.” Disney Streaming Vet Kevin Mayer Joins DAZN as Chairman The appointment comes as the business looks to cut its workforce numbers in the U.K. reports Deadline. Around 50 members of staff are facing redundancy in its London offices as part of its "decentralization" plans, following DAZN's loss of a contract with BT Sport earlier this year. The company had reportedly been lining up an $800 million deal to buy the channel before BT entered into a merger agreement for BT Sport with rival Eurosport instead. Last year, DAZN opened an office in Amsterdam, taking its global workforce numbers to 1,200 people, making over 750 hires in the U.K. alone during 2020 and 2021. The new office opened with the intention of creating 300 jobs by 2022 with roles including software engineers, development managers and Scrum masters.

Streaming & OTT

Sports Streaming Service DAZN Hires BT Exec Pete Oliver as CMO

He joins after 20 years in the British telecommunications business

Stephen Lepitak

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Stephen Lepitak