The rise of streaming has altered the sports television landscape as much as any other programming. Rights to sports content are an important factor in the success of building a streaming platform that can appeal to wider audiences.
CBS Sports Digital evp and general manager Jeff Gerttula and ESPN president of programming and original content Burke Magnus addressed this era of disruption in Adweek’s Convergent TV Summit session, The Do’s and Don’ts of Streaming Sports Rights, moderated by convergent TV reporter Mollie Cahillane.
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