Sports-Starved Advertisers Flock to Turner Sports’ The Match Golf Sequel

Capital One, Audi, Michelob Ultra and Progressive among sponsors for sold-out celeb charity tournament

Capital One and TNT logos around text that says, 'The Match: Champions for Charity, Tiger & Manning, Phil & Brady'
Turner Sports recalibrated its planned Tiger Woods/Phil Mickelson rematch as a Covid-19 fundraiser a few weeks after the pandemic began. TNT

Since the Covid-19 pandemic shuttered sports leagues across the globe nearly two months ago, fans—and advertisers—have been desperate for the return of live sports. That’s why Turner Sports is turning to golf legends Tiger Woods and Phil Mickelson, plus NFL stars Peyton Manning and Tom Brady, to fill the void.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.