The NFL returned earlier this month, almost half a year after most professional sports were shut down by Covid-19. And Hulu’s virtual multichannel programming distributor (vMVPD) service, Hulu + Live TV, had a big marketing campaign waiting to welcome its return.
The ad, which debuted during the NFL kickoff game on Sept. 10, digitally grafted the faces of athletes like Cleveland Browns quarterback Baker Mayfield and New York Giants running back Saquon Barkley onto a decidedly less athletic body to poke fun at the challenges of filming ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in