As Sports Return, Virtual MVPDs Chart Their Return to Consumers’ Living Rooms

Services like Hulu and YouTube TV hope to capitalize on pent-up demand

Hulu released a fall campaign timed to football’s return. Hulu

The NFL returned earlier this month, almost half a year after most professional sports were shut down by Covid-19. And Hulu’s virtual multichannel programming distributor (vMVPD) service, Hulu + Live TV, had a big marketing campaign waiting to welcome its return.  

This story first appeared in the Sept. 28, 2020, issue of Adweek magazine. Click here to subscribe.
@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.