Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
HBO believes the Dec. 6 Oscar De La Hoya-Manny Pacquiao pay-per-view event still has all the makings of a “megafight,” KO’d economy be damned.
The pay channel will charge $54.95 for the welterweight bout, a not-insignificant fee given the state of consumer confidence. With that in mind, HBO is hedging its bets, joining forces with two sponsors who will effectively underwrite the event, offering $20 rebates that can be applied to a subscriber’s cable bill.
First into the ring is Heineken USA import Cerveza Tecate, which has a relationship with De La Hoya’s Golden Boy Promotions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in