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HBO believes the Dec. 6 Oscar De La Hoya-Manny Pacquiao pay-per-view event still has all the makings of a “megafight,” KO’d economy be damned.
The pay channel will charge $54.95 for the welterweight bout, a not-insignificant fee given the state of consumer confidence. With that in mind, HBO is hedging its bets, joining forces with two sponsors who will effectively underwrite the event, offering $20 rebates that can be applied to a subscriber’s cable bill.
First into the ring is Heineken USA import Cerveza Tecate, which has a relationship with De La Hoya’s Golden Boy Promotions.
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