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MSNBC unveiled a new chapter in its “Lean Forward” campaign this week with a series of videos directed by Spike Lee.
Lee shot hours of footage of each of the network’s prime-time hosts—including Chris Matthews, Rachel Maddow, and Lawrence O’Donnell—many on location in front of a variety of backgrounds (Maddow is filmed talking about infrastructure in front of the Hoover Dam, for example, and Matthews is seen standing in front of the White House). In each video, which MSNBC executives say were all unscripted, the hosts sound broadly progressive notes on various political topics.
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